I hope they'll use more FT than the others, but the others are cheaper. Direct Trade Coffee. The Role of the Rainforest Alliance. The Atlanta, Georgia roaster specializes in single-origin coffees from high-elevation farms. It has five areas of focus for its model: Keeping forests standing, curbing climate change, protecting wildlife, Alleviating poverty, and transforming business practices. There are no requirements for buyers to pay minimum or fairly negotiated prices, develop long-term relationships, or offer financing. Source: rainforest-alliance.org. Find out different options you have when buying ethically-sourced products and you can decide which you prefer.Tell Warner Bros. to be transparent about thei. However, the key differences between the products that customers must be alert previously before they choose which one to support. Fair Trade vs. Rainforest Alliance and Fair Trade Coffee vs Regular Coffee. UTZ, formerly called UTZ Certified, is a program and a label for sustainable farming.The organization was founded as a non-profit in the Netherlands in 2002. Together these organisation advocate for the benefits of robust and independent certification, particularly as larger businesses . Currently, 10 of their coffee brands carry the Rainforest Alliance seal. Article on the difference between Fair Trade, UTZ and Rain Forest Alliance. Fair Trade USA standard analysis at Sustainability Map; click on "Environment" for details on this category. The UTZ label is featured on more than 10,000 product packages in over 116 countries. From fighting deforestation and climate change to building economic opportunities and better working conditions for rural people, the Rainforest Alliance is working to solve urgent environmental and social challenges. ( http://fairtradewales.com/fairtrade-vs-the-rainforest-alliance) Aug 1, 2015 12:00 AM Features Farm, forest, and tourism enterprises working to protect the environment and biodiversity turn to the green frog label that indicates the approval of The Rainforest Alliance. If your coffee features the Rainforest Alliance mark, you can be confident that the farmer behind the packaging is working hard to take care of the planet, whilst serving up steaming cup after cup. Consumer confidence: Our Advisory Council provides input on the strategic direction of McCaf SIP, with members including Conservation International, the Rainforest Alliance, the Committee on Sustainability Assessment (COSA), the Sustainable Food Lab, Fair Trade USA and Solidaridad. Created by Whole Foods Market, our Sourced for Good program helps support workers, communities and environmental stewardship where our products are sourced. He was one of the founding members of his local fair-trade alliance, which was established more than six years ago, after his region . All three are founding members of the ISEAL Alliance, the independent verifier of credible sustainability standards. The Rainforest Alliance organization works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business . Nescafe is a huge multinational brand of coffee owned by Nestle. The Rainforest Alliance is similar to Fairtrade, however it has more of a focus on the environment. Best for water 60-65 F/16-18 C. These standards ensure participating coffee farms, their communities, and the product they produce are sustainable. Note that UTZ merged with Rainforest Alliance in 2017 and a new standard was adopted in 2020. There's no equivalent to the RSPO yet for coconuts, but groups like the Fair Trade Sustainability Alliance (Fair TSA) and the Rainforest Alliance are starting to scale up certification. However, Rainforest Alliance Certified is not a fair trade label. They will use Fair Trade, UTZ, and rainforest alliance. It prohibits child and forced labor, but cannot provide a 100% guarantee. The outcome is that direct trade, fair trade, rainforest alliance, organic and so on are all wanting to achieve the same result. Fairtrade in singapore. Read more. Fairtrade, Rainforest Alliance and UTZ have a long history of collaboration and sharing knowledge. Discrimination, forced labor and child labor are all prohibited. "Jungle" is not, and so its definition is determined in part by how people use it. Fair Expectations: Rainforest Alliance v. Fairtrade June 23, 2009 Organic Consumers Association by Justin Trauben Fair Trade & Social Justice McDonald's, Chiquita, Mars, Wal-Mart, and Kraft apparently now all have products certified "sustainable," sharing, among other things, the little green frog label of the Rainforest Alliance. Rainforest Journalism Fund / Pulitzer Center on Crisis Reporting 1779 Massachusetts Avenue, NW Suite #615 Washington, DC 20036 (202) 332-0982. dsaluling . ( source) UTZ UTZ can be classified somewhere in between FI and RA (but closer to RA than FI). The $100 billion dollar US coffee industry must embrace the environmental, and social guidelines that have been established by organic farming, fair trade, and The Rainforest Alliance. Fair Trade is dedicated to ensuring workers on coffee farms are paid fairly. Rainforest Alliance Certified This seal means that some or all of the coffee in the bag is sourced from farms that have met standards aimed at promoting sustainability and protecting farmers . This means that 200,000 tons will be certified as free of the worst forms of child labor, which is what UTZ, Rainforest Alliance, and Fair Trade safeguard against. If you are looking for a Fair Trade Certified coffee, we offer Nicaragua Adelante K-Cup Packs. Fair Trade USA was the American affiliate of Fairtrade International until 2011. Most of our coffee beans and ground coffees are either Fair Trade or Rainforest Alliance certified. A big difference is that Fairtrade has a guaranteed minimum price for products. Many of their coffees are also Rainforest Alliance and fair trade certified. The leader is the fair trade movement, and the United States-based nonprofit Fair Trade USA, which launched a certification scheme for coconuts earlier this decade. rainforest alliance vs fair trade Under Rainforest Alliance, the main focus is environment sustainability and fair labor. However, products by both are good; great, even. Rainforest Alliance Certified farms meet comprehensive standards for sustainable . If one third of this is Fair Trade, that will be over 66,000 metric tons of Fair Trade cocoa! organic) so you have to be careful - those certified by the Fairtrade International standard will be written as a single . and priorities. Fair Trade certification aims to support the people behind cultivating the coffee beans that you love - the farmers and workers. These range from organic, natural, eco, and green, to bird-friendly, reef-safe, and cruelty-free, with additional certifications from the Rainforest Alliance, Fair Trade International, Fair Trade . The Rainforest Alliance is an international nonprofit organization that requires farmers to adhere to standards of biodiversity conservation, improved livelihood for workers, natural resource conservation, and farm management. The alliance ensures that coffee farmers follow sustainable environment standards. In Colombia six of the 'non-certified' plantations were Rainforest Alliance certified. This is . It works to make responsible business the new normal in order to protect forests, improve the livelihoods of farmers and forest communities, promote . They do this by working with coffee farmers to ensure rigorous standards are followed when it comes . The Swiss-owned food giant said it would now source its cocoa for KitKat bars from farms on Rainforest Alliance terms instead of those working with Fairtrade accreditation. Updated: Nov 30, 2020. . Without Fair Trade. Direct Trade is a term used by coffee roasters who buy straight from the growers, cutting out all unnecessary middle-men and knowing who earns what in the coffee value chain. From picking off the coffee trees, to processing and sorting, to exporting and importing, to roasting, our DIRECT TRADE program monitors and implements strict standards at each step of the coffee bean's path. The selected plantations varied considerably in size, from the smallest with around 30 workers to the largest with around 3,500. Fairtrade Fair trade isn't a protected term (unlike e.g. Cocoa farmers remain in poverty. Producer communities receive additional compensation through Community Development Funds. They all want a better life for farmers and producers, they want a fair price for those under their certification and they want consumers to care about the hard work and dedication that made the coffee sitting in . Our all-new wetsuits now have an easier entry and increased stretch. This system is based . The Rainforest Alliance is an international non-profit alliance of farmers, forest communities, companies, and consumers committed to creating a world where people and nature thrive in harmony. In addition to Fair Trade, other certification standards include Organic, Rainforest Alliance, and UTZ Certified, and there are similarly prominent labels for different products such as those of the Forest Stewardship Council, Marine Stewardship Council, Roundtable on Sustainable Palm Oil, and Global G.A.P.2 Rainforest Alliance and Forest Stewardship Council. In 2014, UTZ was reported to be the largest program for sustainable farming of coffee and cocoa in the world. Ricky says: August 19, 2014 at 9:55 am Hey, that post leaves me feeling fohlosi. . Since our founding in 1988, Fairtrade has spread across the world and is one of the most recognized ethical label globally according to a 2015 & 2018 Globescan study. The mission of the Fair Trade Certified label is to "support a better life for farming families in the developing world through fair prices, access to direct trade, community development and environmental stewardship." Learn more here. The Council introduced a set of minimum requirements focused . Additionally, we offer a portfolio of coffees that offer a variety of other certifications, including Organic, Rainforest Alliance, and Smithsonian Bird Friendly. Best for water 55-60 F/13-16 C. These certifications, when applicable, are listed on the product pages at www.peets.com. They certify 32% of the world's cocoa supply, compared to Fairtrade International's 5%. July 28, 2009 by Michael Fairtrade vs. Rainforest Alliance Here's a very interesting article about the differences between the two certification standards. Some farms and estates will have many of the same practices in place, but haven't yet received recognition for their hard work. Details on fair trade environmental standards; Frequently asked questions about Fairtrade; Current Fair Trade USA standards; UTZ. Back to Top. The Rainforest Alliance/Sustainable Agriculture Network scored the highest overall average (84 percent) in terms of social impact, above Fairtrade (73 percent), UTZ (58 percent), and Organic (51 percent). The boss of Fairtrade said Nestle's decision to cut its 10-year association with the non-profit organisation was "profoundly disappointing". The Fairtrade certification initiative was created to form a new method for economic trade.This method takes an ethical standpoint, and considers the producers first. Rainforest Alliance does not. It certainly affirms the doubts I had about the Rainforest Alliance approach to farmers in the tropics. We, like the Rainforest Alliance, believe that building farmer resiliency and tackling key social and environmental issues such as child labour are fundamental to the long-term . It would be unfair to say that any Coffee NOT certified by either the Rainforest Alliance or Fair Trade is automatically unethical. The Rainforest Alliance's first initiative, in 1989, was to. The ones who are losing in all this are the cocoa farmers. Even though they both assist coffee growers there are some distinct differences. As a company that buys approximately three percent of the world's coffee, sourced from more than 400,000 farmers in 30 countries, Starbucks understands our future is inextricably tied to the future of farmers and their families . In Switzerland, they now produce all of their Medaille d'Or brand coffee with beans supplied from Rainforest Alliance Certified farms. Rainforest Alliance Coffee vs Fair Trade Although both certificates champion the welfare of the planet and its inhabitants, Fairtrade and Rainforest Alliance still have differences that are worth considering. We collaborate with farms, suppliers and international third-party certifiers Fair Trade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Equitable Food Initiative and . The world's only Fair Trade Certified suits, they're made with 85% Yulex natural rubber/15% synthetic rubber by polymer content; the natural rubber is FSC certified by the Rainforest Alliance. Introduction While the Fair Trade movement has taken off most notably in the UK and US, its presence in Singapore has room for growth. A smaller though significant percentage arrive . Its mission is to conserve biodiversity by promoting sustainability in agriculture, foresty, tourism and other businesses. 1. And it goes on: "The logos of Fairtrade, Rainforest Alliance and UTZ Certified do not satisfy the ecological imperatives of an organic logo." The campaign flyer cites the Naturland association with its Fair certification as a trailblazer in all things organic and fair trade. Fair pricing The team carried out the study at a total of 33 plantations: two in Ghana, eleven in the Dominican Republic and 20 in Colombia. Read: Fair Trade VS Direct Trade Coffee . Why Fair Trade isn't enough right now. The Rainforest Alliance has a mission. . Climb-down by Ritter Sport in 2013 Fairtrade has a fixed premium for community products - an extra amount of money per . Fairtrade International started with the coffee industry, and now covers a range of products such as cocoa, fruit, cotton, flowers, tea, and others.The established buyers of these products make up a niche market, which makes . . As I mentioned over the last 14 years we have seen a large increase in awareness of and demand for Fair Trade goods. Rainforest Alliance forbids deforestation, and it has developed a special 'Cocoa Assurance Plan' after it found 84 certified groups in April 2019 that contained farms in protected areas. The Rainforest Alliance and Fairtrade International are non-profit organizations that share similar goals but differ in their focus and approach. Kraft started by supplying sustainably grown coffee to 500 McCafes and 6,400 McDonald's restaurants in Europe in 2007. With deep commitments to both high-quality and sustainable sourcing, Fairtrade and Nespresso began working together in 2013, united by a shared vision of long-term partnership to . Rainforest Alliance Coffee This certification you'll still find on coffee bags, even though it merged with UTZ in 2017. Tomy Mathew, 50, is a spice and nut farmer from Kerala, India. . But this is not just a question of market share. At the current market price of 80 cents, this equates to about 96 cents per pound - still 21% less than the Fairtrade price. We commend Nescafe partnering with for the Rainforest Alliance, the Sustainable Agriculture Network (SAN), and the Common Code for the Coffee Community (4C), but they do not offer organic certified coffees. The majority of Fair Trade products arrive in supermarkets and shopping centres Caf Direct, Marks & Spencers & Cedele. In this situation, Fairtrade has a lack of focus on the environment and quality control, while Rainforest Alliance maybe cares too much about the environment and not enough about its workers. Each organization has slightly different guidelines and approaches when it comes to promoting fair and sustainable practices: Rainforest Alliance: Rainforest Alliance's mission is "to create a more sustainable world by . Like the old UTZ, it's a process-focused certification that awards farms that are currently taking steps toward the standards, even if they don't yet meet all the criterion. When it comes to market share, Rainforest Alliance is winning. TransFair USA has been administering the Fair Trade Certification since 1998. Forests A Force for Planetary Health Learn More Livelihoods Rural Prosperity, Responsible Business Learn More Climate Fairtrade and Rainforest Alliance are two nonprofit groups that offer official Fair Trade certification for chocolate. At a global level, about 17% of tea is certified Fairtrade, Organic, Rainforest Alliance, or Utz, and about 25% of coffee is certified by these or similar schemes. Again there is a huge difference between the three. UTZ doesn't specify minimum prices. Therefore, their coffee may contain chemicals and mold. As a global business, we have taken the decision to work with the Rainforest Alliance because their mission and approach aligns closely with our Nestl Cocoa Plan. It has now paused all new certifications in Ghana and Ivory Coast, while it gets GPS location data on all farms. Here's the good news: Some nonprofits and corporations have started to address the need for traceability in the coconut industry. Not all teas are made equally. Our all-new Yulex wetsuits have exclusive linings for increased stretch. Fair Trade USA. Related Mars Commits to Sustainability Sort Of April 14, 2009 In "cocoa" . It is lacking several key components of fair trade programs including trade standards. In terms of taste, all three certifications ensure that coffee beans are of the best quality so you're going to get a good cup of coffee. This is wonderful and Slave Free Chocolate is VERY pro Fair Trade. Both organizations believe in the urgent need to transform agricultural practicesand both believe that certification, through credible systems such as ours, can accelerate that transformation. ETP vs Fair Trade. We take pride in conducting business responsibly and supporting communities where we do business, from bean to cup. Like everything, there are negative aspects. Grown at an altitude of 2,500-5,000 feet, Volcanica Sumatra Mandheling Fair Trade Coffee Beans come from Indonesia. These are 100% Arabica beans that are chemical- and pesticide-free. The Rainforest Alliance certifies coffee, as well as other products and services, when it is produced under certain standards. Which is right for my office? Rainforest Alliance Both follow standards and regulations to ensure that coffee quality is maintained across coffee farms. This will be a tremendous boost to farmers who currently produce more Fair Trade cocoa . Whereas the Rainforest Alliance has a stronger focus on the environment and sustainability, Fairtrade has a stronger focus on protecting workers' rights and wages. The only Fair Trade Certified suits, they're made with 85% Yulex natural rubber/15% synthetic rubber by polymer content; natural rubber is FSC certified by the Rainforest Alliance. Fairtrade and the Rainforest Alliance are members of ISEAL the worldwide connection to link the coffee sustainability standards. Both are working towards a better world; a more sustainable . The Rainforest Alliance is working to improve the country's topsoil by encouraging practices such as mulching, training workers to leave prunings on the ground, and through the application of agrichemicals with greater care to restore garden health. Answer (1 of 17): "Rainforest" is a technical term in ecology, referring to a particular kind of biome or climate. Rigorous Fair Trade Certified standards ensure safe and healthy working conditions, the elimination of forced/child labor, fair and consistent compensation, and environmental protections and product traceability. Rainforest Alliance and Fair Trade are both types of certifications. That mission is to keep farmers everywhere informed and educated on the different methods of sustainable farming that increase the yields of their coffee crops and protect the environment at the same time. Direct Trade is a premium paying program that rewards Farmers and Processors for property farming and processing to produce the highest . Earning a higher price provides farms with an alternative to price leveraging from large coffee buyers. 760-715-4618 [email protected]. A report this year by the International Trade Center (ITC) estimated 23% of the global cocoa area in 2015 was certified by one of the four major labels: UTZ, Fairtrade, Rainforest Alliance and Organic, compared to roughly 11% in 2011.. Hershey, Ferrero and Mars have driven the surge by committing to 100% sustainable cocoa from certified sources by 2020. When coffee is certified as both Fair Trade and Organic, producers receive a premium price boost for . Take Kraft, who eschewed Fairtrade for Rainforest Alliance, and pays a premium of up to 20% for the coffee beans it uses in its Kenco Sustainable Development brand. Their website has all three designations (including shade-grown) as filter options when shopping, so you can be sure you're getting the right roast. Since most teas are farmed in developing countries, social accreditation is important for the industry to be sustainable. Founded in 1987 as an international nonprofit organization, the Rainforest Alliance works to conserve biodiversity, develop and promote sustainability, and foster the rights and welfare of workers, their families and communities in more than 100 countries. The Rainforest Alliance is a non-profit, tax-exempt organization based in New York. With a market price of 80 cents, this works out at about 96 cents per pound - still 21% less than the Fairtrade price. According to Koeppen's climate classification system, a tropical rainforest climate is one in whic. Kudos to you! Volcanica is a specialty importer of gourmet coffee that is Fair Trade, Rainforest Alliance, and shade-grown certified. Despite flaws, Fair Trade USA has directed nearly $7 million in premium payments to improve tea-producing communities. The non-profit works to ensure enterprises are complying with comprehensive requirements for sustainable agriculture . What is Rainforest certified coffee Coffee certifications are important Sometimes people assume that Rainforest Alliance and Fair Trade are the same and/or have the same goals.